![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
I can't say that my English is perfect, by a long shot, but being in my line of work, I am convinced that most techies are functionally illiterate. But it's really bad when you get the synergy of technology and marketing departments.
I was just reading some of the specs for the Compaq DL380s which we're just getting in:
And the trouble is, it took a couple of reads before I registered what dribble it really is. What does leveraging a portion of our color palette ... across our ... product lines actually mean? "Leveraging" is generally a [very bad] synonym of "making use of". "Making use of" some of a colour palette across a range of products appears to be a tautology, at the very least. And if they are making use of some different colours, are they not in fact "changing" them?
If they want to say "we've decided to introduce a range of co-ordinated colours for our servers", fine. Is that what they're trying to say? Why the hell bother with all the other extremely bad words? Why not save a few trees (and some bytes of downloads)? I'm not even going to venture near the "heritage business" thing. Um, whatever.
This must have been issued pre-Carly-sacking. I wonder if this is the nadir of communications from Compaq, or if further decline is inevitable.
¹ Aren't they all just grey? Well, ok, "carbon" is probably black.
[yes, I know this is stupid to comment on -- 'tis just my rant of the day, sparked by my incredulousness at the particular direness of this particular... utterance, for want of a better word.]
I was just reading some of the specs for the Compaq DL380s which we're just getting in:
Q37. Why is Compaq changing the colors of its ProLiant servers and racks?
A37. Rather than changing colors, we are leveraging a portion of our color palette – which includes Graphite, Carbon and Silver¹ – across our Compaq ProLiant, AlphaServer, Himalaya and StorageWorks product lines. This new consistency is the culmination of our strategy to integrate the three heritage businesses of Compaq, Tandem and Digital Equipment Corporation in the enterprise customer space.
And the trouble is, it took a couple of reads before I registered what dribble it really is. What does leveraging a portion of our color palette ... across our ... product lines actually mean? "Leveraging" is generally a [very bad] synonym of "making use of". "Making use of" some of a colour palette across a range of products appears to be a tautology, at the very least. And if they are making use of some different colours, are they not in fact "changing" them?
If they want to say "we've decided to introduce a range of co-ordinated colours for our servers", fine. Is that what they're trying to say? Why the hell bother with all the other extremely bad words? Why not save a few trees (and some bytes of downloads)? I'm not even going to venture near the "heritage business" thing. Um, whatever.
This must have been issued pre-Carly-sacking. I wonder if this is the nadir of communications from Compaq, or if further decline is inevitable.
¹ Aren't they all just grey? Well, ok, "carbon" is probably black.
[yes, I know this is stupid to comment on -- 'tis just my rant of the day, sparked by my incredulousness at the particular direness of this particular... utterance, for want of a better word.]